IS FACEBOOK STILL RELEVANT FOR BUSINESS MARKETING?
Quite often we are asked if Facebook is still a platform that businesses should be present on.
In short, our answer is YES!
Here are 5 reasons why…
Consumers prefer to connect with brands on Facebook
Whilst Facebook may not be the newest social media platform, it certainly is one of the bigger players and one of the most important platforms to have a presence on, no matter the size of your business.
Consumers prefer to connect with brands on Facebook over other social networking sites.
According to Edison Research’s Social Habits report, 76% of consumers want to connect with businesses on Facebook, compared to 10% on Twitter and only 4% on Instagram.
Think about it, Facebook has been around for a lot longer than Instagram, which means that it is one of the more trusted resources for information for consumers.
That’s not to say that Instagram doesn’t have a place in consumer marketing – but its just a very different platform.
You can learn about your target audience
A business page on Facebook gives you a way to communicate directly with your target audience.
Facebook Insights also provide useful information about your fans and their interactions on your page.
As a microcosm of your target market, your Facebook fans can tell you a lot about what they want through their interaction, comments, and feedback.
It’s good for SEO and for bringing traffic to your website
Facebook can be an effective way to direct traffic to your business website and blog (which is still THE MOST important platform above social media).
Many businesses report that the greatest benefit of Facebook is the traffic that it steers to their website.
Customers who come to your website from Facebook are likely to be more receptive than the average visitor, because they already know something about your business and were motivated to click the website link.
You can use targeted advertising
If you aren’t already doing paid campaigns on Facebook then you need to start right away.
Because you can then push content to a direct and targeted audience!
Facebook analyses all the information that users enter into their profiles, which means as a business owner you can tap into that by paying to use this information to deliver targeted advertising to a specific group.
Boost posts and do paid advertising for your business. Determine a budget each month for what you will spend on paid advertising and boosting.
Monitor the analytics of these posts closely and adjust your budget/strategy accordingly.
You can build a community
Facebook pages are excellent places to gather your customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback.
You can build a community on Facebook in a number of ways, whether it be through posting useful links, allowing followers to leave reviews and feedback, or through creating private Facebook groups for your customers where they can develop more of a relationship with you and your business/ other customers.
Eager to learn more about how you can use Facebook effectively for your business?